CHARITY CALLS WITHOUT PRESSURE
We fundraise for most of Ireland’s leading charities, and we choose who we work with. Read why a fundraising audience cannot be too general. Read how changing one bad opening lifted a result by 400%.
When television-response fundraising was strong, we signed up 25,000 donors a year through it. The work moved to social media, and we moved with it. Today we turn petitions, t-shirts and tote bags into committed regular givers through a real conversation.
Reactivations, upgrades, cash-to-regular-gift conversion, tax-relief calls and top-ups, permission-to-contact calls, welcome calls, thank-you calls and legacy calling.
Our agents listen before asking and never push people who cannot or do not want to give. If someone is facing hard times, they are not asked.
For RTÉ Does Comic Relief, our 40 agents were the only call-centre team. They answered about 8,000 of roughly 10,000 incoming calls in two and a half hours.
THE PEOPLE BEHIND THE NUMBERS
The people in this photograph are ours. Their experience, humour and judgement are why charities trust the calls.
Read the Comic Relief record
Read the main fundraising article
Why upgrades are the staff favourite
Tell us the campaign and the target.
