MARKET RESEARCH

TELEPHONE FIELDWORK

Fieldwork the big studies trust.

Ireland’s leading research agencies bring us their telephone fieldwork: studies for government departments, the major banks, telecoms, energy companies, leading retailers and the big professional-services firms. We don’t put client names on a website. The people who hire us already know who we are.

Elections, Brexit and national polling. Our interviewers have delivered national fieldwork on UK general elections, Irish elections and the Brexit referendum. One national campaign began with 14 call centres. At the end, two were left: the client’s own centre covering London, and us, covering everywhere else.

Every kind of sample. Client-supplied lists, purchased lists and randomly generated phone numbers for nationally representative surveys. We complete open interviews and fixed-question surveys with businesses and the public.

People who get the interview completed. The hard part is getting a stranger to give you twenty minutes. Our interviewers are brilliant at talking people into taking part, and then they earn truthful answers instead of chasing them.

The callback advantage. The agent who made the first call owns the callback, so the later call continues one trusted conversation. In one representative campaign, roughly 7% became roughly 13%. Rates vary, so we quote the work, not a universal promise.

Read how the team found the 52–48 Brexit result.
Read how ten proven agents expose a bad campaign almost immediately.