MARKET RESEARCH

Fieldwork the big studies trust.

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Ireland’s leading research agencies bring us their telephone fieldwork: studies for government departments, the major banks, telecoms, energy companies, leading retailers and the big professional-services firms. We don’t put client names on a website. The people who hire us already know who we are.

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Elections, Brexit and national polling. Our interviewers have delivered national fieldwork on UK general elections, Irish elections and the Brexit referendum. One national campaign began with 14 call centres. At the end, two were left: the client’s own centre covering London, and us, covering everywhere else.

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Every kind of sample. Client-supplied lists, purchased lists, and random digit dialling for nationally representative surveys. Qualitative and quantitative, business and consumer, CATI interviewing at scale.

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People who get the interview completed. The hard part of fieldwork is getting a stranger to give you twenty minutes. Our interviewers are brilliant at talking people into taking part, and then they earn truthful answers instead of chasing them.

The callback advantage. The agent who made the first call owns the callback, so the later call continues one trusted

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conversation. Same-agent callbacks convert about 70% better on average than callbacks passed to another agent; in one representative campaign roughly 7% became roughly 13%. Rates vary by campaign, so we quote the work, not a universal promise.