Our three best kinds of work

The work that looks most glamorous is not always the work that pays. Our three best areas are clear from the campaigns.

First: charity upgrades

Existing donors know the cause, contact rates remain comparatively strong and no new bank details are normally required. Around 40% of contacted donors agree to an increase, usually about €4.50 a month. It is also the staff favourite because donors share their own journey with the charity instead of needing the cause explained to them.

Second: client-supplied business lists

A useful business list removes much of the waste that makes random-number work expensive. The challenge becomes reaching the correct senior person and completing the interview, which is where the experienced callers are strongest.

Third: consumer research

Consumer research can move quickly when the questionnaire is well designed and the subject interests people. It gives agents relief from fundraising pressure while keeping productive work moving.